Startup Toolkit: A Step-by-Step Guide for Founders

Embark on your startup journey with this indispensable guide. With practical advice and actionable insights, this book helps startup founders avoid common pitfalls and make informed decisions across the three, initial startup phases of:

1. The Idea
2. Business Planning
3. Up & Running

Across its 120 pages, the book breaks down overwhelming tasks into manageable steps. This step-by-step guide is everything you need to take your big idea to launch. Develop the confidence and skills you need to thrive in the startup world, achieve your business goals and secure a successful future.

Gōru is the Japanese word for goal and is the inspiration for the book. The creation of Gōru and this book aims to demystify the startup process for those unsure of exactly what is involved in getting a startup off the ground.

Gōru is also a call to action. Plan every step of your success and don’t leave anything to chance. This book will provide guidance on how to set your business up for success and avoid the landmines you will encounter along the way.

Watch the Gōru video here: https://www.youtube.com/shorts/p9hQGaVSXMw

Subscribe to Gōru's newsletter and get a free sample of the eBook Startup Toolkit: A Step-by-Step Guide for Founders here: https://goruworld.com/subscribe/

Founder Testimonials

Here is what founders have to say about the book:

The Startup Toolkit is an invaluable resource and framework for startup founders, distilling complexity into an easy-to-understand, actionable pathway to success. If only it had existed during our early startup days, it would have saved us countless hours and missteps - James McCubbin, Co-Founder & CFO, Pathify

Peter's book offers invaluable guidance for navigating your startup journey. The section on legal risk and compliance, often overlooked by founders, provides crucial insights, particularly as you scale and expand into global markets - Leica Ison, Founder & CEO, Skyjed

An Invaluable Guide Through a Complex Journey. Having gone through this exact process nearly four years ago with my own start-up Trade for Good, I wish I had this book at the time. It would have been an incredible resource to keep me focused on the critical steps and ensure I stayed on track throughout the journey - Alistair Warren, Co-Founder and CEO, Trade for Good

The Gōru Startup book is an inspiring and practical guide for aspiring entrepreneurs. As a founder, I appreciate how it demystifies the startup journey with clear, actionable steps and essential resources to turn ideas into a business reality - Alexander Hassall, Co-Founder & CEO, Your Financial Wellness. Winner 2024 Singapore FinTech Festival Global FinTech Hackcelerator Competition

I wish I had a guide like the 'Start Up Toolkit' when I was setting up my own business. This book makes it clear what steps are needed in order not to fall into common mistakes - such as the advice on expenses.:  'Closely managing expenses in the early days of your startup is one of the most important things that you will do. Ensure that you stick to the budget that has been included in the funding plan.'  It sounds obvious but is often hard to maintain discipline sometimes, especially if there are one or more business partners - Nicky Allen, Founder and Director of Work Management Australia

About the Author

Peter Deans is an experienced financier and business advisor. Peter has helped startups find success all around the world.

Peter is excited to bring his decades of experience to the next generation of entrepreneurs to help them on their startup journey with the creation of Gōru.

Connect with Peter on Linkedin here: https://www.linkedin.com/in/peter-r-deans/